TAUPE - Modern-Indian Comfort Dining

    TAUPE

    Modern-Indian Comfort Dining

    We created the brand identity for Taupe by Titlie, a modern-Indian comfort dining space in Assagao, blending heritage, warmth, and contemporary elegance in collaboration with Chef Tarun Sibal and Karrtik Dhingra.

    2024brandingfoodF&Bgoa

    We partnered again with Chef Tarun Sibal and Karrtik Dhingra to craft a brand identity that reflects the ethos of Taupe by Titlie, a modern-Indian comfort-dining destination housed in a 150-year-old Portuguese villa in Assagao, Goa. Taupe artfully balances Goa's old-world charm—arched doors, high rafters, rattan furnishings, pastel walls—with contemporary Indian culinary innovation. The name "Taupe" references a subtle spectrum of grey, blue, and mauve shades reminiscent of a butterfly's wings—Titlie in Hindi—connecting it visually to its sister venue, Titli.

    TAUPE brand color palette showcasing subtle spectrum of taupe, grey, blue and mauve shades inspired by butterfly wingsTAUPE by Titlie typography and branding featuring Brandon Grotesque font with neighbourhood lunchenette tagline
    TAUPE architectural door illustrations showing Portuguese colonial design elements and traditional Goan architectureTAUPE food menu design with botanical pattern featuring doors and leaves motifs on wood texture backgroundTAUPE botanical illustration pattern with tropical leaves and organic shapes in brand color paletteTAUPE branded takeaway bag held by chef showing logo and Portuguese door architectural motif
    TAUPE branded coasters collection showcasing various design patterns including botanical leaves, Portuguese doors, and brand logo variations
    TAUPE bar menu held in natural garden setting showing wooden bound menu with Portuguese door design and brand logoTAUPE restaurant staff members wearing branded aprons behind bar showcasing uniform design and restaurant interiorTAUPE food menu featuring botanical leaf pattern design with categorized sections for chaats, salads, small plates, and desserts