SF Junicorn100K is a flagship initiative designed to empower 100,000 rural youth, aged between 8 and 25, to become innovators who address pressing rural challenges while contributing to national priority sectors. By nurturing a culture of creativity and problem-solving, the initiative builds an ecosystem where fresh ideas grow into practical prototypes. The vision is to shape a future in which rural talent not only drives local transformation but also contributes to global progress.

We collaborated with Vishala from Minkan to create an identity that captures the ambition, optimism, and purpose of the Junicorns. The visual identity was anchored in a bold wordmark supported by strong typography that communicates clarity and determination. A vibrant color palette was introduced to embody energy, optimism, and the boundless spirit of innovation that defines the initiative. These colors also formed the basis for creating distinctive team identities, brought to life through dynamic merchandise that fostered belonging and pride among participants.

A distinctive feature of the identity lies in the connection between the dot of the J and the dot of the i in Junicorn. This small yet powerful detail symbolizes the potential of every child and their vision of a brighter, more connected future. Together with the graphic language, typography, and color system, the identity ensured consistent and impactful communication across physical and digital touchpoints.

The result is an identity that is not only visually striking but also deeply symbolic of the initiative's mission: to unlock the power of rural youth, fueling ideas that can transform communities and create lasting impact.