Jalaram Timber Depot
Reinventing a Heritage Brand
Established in 1977, Jalaram Timber Depot started with a simple mission - to preserve the quality and craft in harvesting the finest wood from around the world and to bring it to India. While the business enjoys a very high reputation and product quality, the brand needed to modernise and present an identity that could better reflect its heritage, legacy and aspirations for the future.
The design program was anchored by a series of workshops that helped identify key opportunities and areas of focus for the brand. We worked closely with the management, team and clients to capture and encapsulate the essence of the brand - which was then reflected in the new identity system. The updated Jalaram logo brings back the original name of the brand: Jalaram Timber Depot. The logo also includes the year of establishment of the brand to highlight its legacy and seperate it clearly from counterfeits and other companies. A comprehensive web platform was designed and developed which brought their entire catalogue online - enabling a frictionless sales process.
