Eki Beki
Identity for a craft based social enterprise.
EkiBeki is a hybrid social enterprise that works to preserve the rich craft heritage of India and promote traditional arts and crafts in contemporary forms. We partnered with the client to create the new identity for EkiBeki that reflects their story. The identity is based on a playful word mark that blends in Marathi & English script together to create a visual language that reflects two different worlds coming together – creating a visual language that is uniquely EkiBeki
The identity extends from all print collaterals, packaging to a new website that showcases their stories and impact. The packaging system was redesigned to create a simplified structure that reduces wastage and is flexible enough to accommodate their various product categories. A comprehensive UI/UX for the brand website was developed that featured an ecommerce section, their case studies, and projects that they have supported. The website also focuses on telling the larger story and purpose of the brand. The identity extends from all print collaterals, packaging to a new website that showcases their stories and impact. The packaging system was redesigned to create a simplified structure that reduces wastage and is flexible enough to accommodate their various product categories. A comprehensive UI/UX for the brand website was developed that featured an ecommerce section, their case studies, and projects that they have supported. The website also focuses on telling the larger story and purpose of the brand.
