Awards & Mentions

Aagey Se Right (2009) is an Indian action-comedy directed by debutant Indrajit Nattoji and produced by Ronnie Screwvala under the UTV Spotboy banner. The film stars Shreyas Talpade, Mahi Gill, Shenaz Treasurywala, and Kay Kay Menon in a story filled with mistaken identities, quirky characters, and unpredictable twists. The title design was conceived not as a conventional credit roll, but as a self-contained prelude short film that set the tone for the narrative's chaos and eccentricity. The sequence placed its central character in a vivid, game-like landscape where each level represented a significant plot point from the film. By navigating this surreal, animated environment, the audience was offered both a playful introduction and a foreshadowing of the film's twists and turns. The style was bold, rubbery, and kinetic—drawing from graphic novel aesthetics, video game iconography, and psychedelic pop art. Animation was used to exaggerate action, bend perspectives, and thrust the viewer into a heightened, cartoonish world where anything felt possible. As Art of the Title notes: "The inspired plot-and-character impulses of Upasana Nattoji Roy's title design for Director Indrajit Nattoji's Aagey Se Right are a stamped and stitched lot of subjective fabulism in blinkingly bright rubbery Gothic impressions. We are jolted and whisked into a licorice dervish where M.I.A., Nina Paley and/or Gogol Bordello could be your partners in menace." The sequence became a benchmark for Indian title design at the time—playful, experimental, and integral to the storytelling.